Importance of Content Writing in SEO

Content Writer

Content writing plays a great hand in SEO. According to experts, “content is king” and for very obvious reasons. SEO friendly articles accelerate the content marketing efforts of firms. Professionals of a content writing company are of the view that social validation of a website is directly proportional to quality content.

Concept of SEO Content Writing

SEO content is different from blogs, articles and press releases. The main focus of SEO writing is on the keywords. SEO content writers formulate the content in a way so that it ranks higher in times of related keyword searches. Content writers have to use the keywords strategically throughout the content. The content that would be shown on the web page must be optimized for search engines and humans.

Content Writer

Why Content Writing is of Paramount Importance in SEO

The reasons why content writing is important for SEO campaigns are listed as follows:

SEO requires proper usage of keywords and in the right manner:

In recent times, there are various advancements when it comes to ranking web pages. But the keywords have retained its value. Viewers can judge the relevance of content while assessing the keywords.

Quality content generates social validation:

Businesses can achieve social validation if there is quality content published on their website. A good content writing company focuses to deliver value-based content so that it can catch the attention of a large number of viewers. Viewers can get a feeling of authenticity if there is quality content published on a website.

Good content enhances the ranks of websites:

Almost all SEO professionals and digital marketers rely on Google to rank their websites. Google scrutinizes the quality of content and ranks it accordingly. SEO-friendly articles make Google understand, what are the key aspects and search terms of content.

Quality content drives quality backlinks:

Backlinks have an important role to play in social validation. There is no need for SEO professionals to depend upon social networking websites for generating backlinks. If a well-researched content is backlinked to authentic sources, users can sense the reliability and trustworthiness of a website. Sometimes, these backlinks are also used for promotional purposes.
Experts of content marketing firms think that backlinks play a crucial role when Google tries to validate the content. Thereafter, Google works upon its algorithm to rank the webpages.

Content writing addresses the “Search Task Accomplishment” factor:

When content is written, it must have a purpose. Content can be of promotional, informative and newsletter types.
It is necessary for a content writer to understand the needs of clients during the writing process. Google ranks content according to the purpose it serves. Content must be structured in a way so that when users try to find something relevant during Google search, they can get hold of the appropriate information.

A well structured and quality content solves the issues of SEO professionals with ease. Professionals of a content writing company think that good content channelizes the efforts of marketers in the right direction. So, focus on creating quality content if you want to boost the rank of your website.

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4 uncommon blogging tactics that you need to adopt

Content Writing

In 2018, a current study on blogging has shown that the least common blogging strategies are most likely to succeed. A design and development house surveyed more than 1000 bloggers and published the trend and statistics in a detailed report. The most effective part of this study is that it analysed what the top bloggers do uniquely. Though only a small fraction of writers offering blog content writing are doing things differently, the majority of them are putting these tactics in the work, seeing stronger results.

Content Writing 4Publishing more than 2000 words articles

Only 18% of those who are surveyed are publishing articles with 2000 words or more. Among them who are actually publishing more than 2000 words article, say that it drives better results. On average, bloggers write a typical blog post with more than 1000 words.

Publishing more than one article per week

In the survey, just 21% of the bloggers publish more than one article weekly. 46% of them who publish more than once per week, states that it brings strong results. Content writers in India state that the frequency of blogging has gone down over the past 5 years. This year, most writers are publishing a few times each month.

Spending more than 6 hours in writing an article

As per the survey, 13% of writers are spending 6+ hours on each write-up. Among them who actually put 6+ hours, 39% has reported on seeing good results. On average, a writer spends 3.5 hours to write a blog post.

Creating own research

Just 25% of the bloggers surveyed say that they create their own research. Out of those who are into original research, 58% report seeing a positive result. Blog content writing experts who follow this tactic are 2.9x likely to see “strong results” in comparison to the ones who don’t.

Why the majority of bloggers are not into these things?

These uncommon tactics are difficult, time-consuming and expensive, thus, only a small percentage of bloggers are pursuing them. For most bloggers, it is not easy to spend more than 6 hours writing a 2000 words content by conducting her/his original research. Many bloggers have their own jobs. Hence, in order to accomplish these strategies and get “strong results”, they have to hire bloggers, maybe a team and an editor. If you are looking for your business to drive better results using content writers in India, this may be a worthwhile investment.

Content Writing Mistakes You Should Avoid

Content Writing

When you make an error once, you generally do not repeat it. The lesser time you spend correcting your mistakes, the more time you will have to finish your tasks. India’s content writing is famous across the globe because of their dexterity with the use of words and their capability to check mistakes. In order to avoid mistakes, you will first need to know what the most common ones are. Outlined below are a few usual mistakes that many writers tend to make. If writing is your passion and you want to be a part of a big content writing company in India, being aware of these errors will give you an upper hand.

Content Writing 1

Accepting Writer’s Block

Although they love to write, many writers face this issue called writer’s block. It is when you sit with a project and fail to find the right set of words to start with. Some think that it is unbreakable, but it is not. How can you avoid this? Simply consider telling yourself “Yes. I’ve got this”, instead of thinking “What am I going to do? I cannot write it!”.

Not Editing Your Write-Up

Just like you wait for the cooked food to get cold before serving, you need to edit your writing after a break. In simple terms, wait for some time after you have written an article before checking it for mistakes. Writers of a good content writing company will always use this method because it offers a brand new perspective, level of curiosity and insight.

Avoiding Proofreading

Editing is not the only thing, you also have to proofread your work. Editing is about making alterations to your content, whilst proofreading is about the little changes you need to make in the case of spelling and grammar. Never release your content until you have both edited and proofread it a few times; twice if not more.

Not Doing Any Groundwork

Even if you are a master writer and the head of a renowned content writing company in India, you should always conduct a little research on the subject of your work. People will never be as impressed by your opinion as they are by your package of information, facts, data and evidence that confirm your opinion.

Content Writing 2

Being Too Fast or Too Slow

There is no correct speed of writing. Everybody should write at the speed that best matches them and lets them use their creativity. However, you must know that the speed of your writing affects the quality of your work. If you write too slowly, you might make unsubtle mistakes, and writing too fast will lead to careless errors. Readers go through the content at 300 words every minute and will see your writing as slow, dull and fussing.

To be a part of a standard content writing company, or simply to be a high-quality content writer, these are some of the mistakes you need to recognise and work on. Your already good work will only get much better.

Why Have Indian SEO Companies Become Popular For SEO Outsourcing

India became a prominent destination to outsource SEO services from. The different benefits that Indian SEO companies provide have helped make the country one of the largest outsourcing hubs. In case there is a doubt whether it will be a good decision on your behalf to outsource these services to India, then you should acknowledge some of the crucial perks that you can avail by choosing the services provided by Indian SEO professionals.

SEO 3

Enjoy the Best Services at an Affordable Rate

It is one of the most important benefits of outsourcing search engine optimisation services to experienced Indian agencies. Since there will be no need for you to appoint in-house experts, it will be easy for you to avoid a few of the expenses or vital overheads of recruitment, health insurance, monthly salary, and more. The amount of money you would otherwise spend on operational expenses can be saved if you outsource the SEO services.

Utilise the Services of Highly Qualified Professionals

It is wise to deal with people who are experts in this area because SEO is a continuing process. Upon outsourcing professional Indian SEO services, it will become simpler for you to acquire access to some highly educated professionals who are experts in this specific niche. Although there are cultural barriers in this country; something that might make you weary, you should know that experienced and accomplished service providers are good in both spoken and written English. In many cases, much better than several other countries that outsource such services.

Take Advantage of the Time Zone

Various organisations consider outsourcing their SEO services to India for this reason. The Indian Standard Time is approximately 10.5 hours ahead of the EST, and about 5.5 hours ahead of GMT. This allows certain Indian SEO companies to fulfil their clients’ requirements.

The Stable Government Makes Things Easier

Another one of the major perks that you will experience by outsourcing SEO services to India is the fact that this country’s government is stable. The stability had been developed over the course of more than 60 years, and it allows most of the organisations to provide their services to other foreign agencies without any kind of obstruction. Additionally, the Indian government continues to take important measures to improve the IT infrastructure and, therefore, provides the best kind of outsourcing services at an affordable rate.

Relish a Variety of Choices

This is also of vital importance, and one of the biggest reasons for which many companies all around the world prefer to outsource SEO services to India. The constant growth in the IT sector has resulted in an increase in SEO agencies, which provides standard-quality services without making holes in the pockets of their clients.
There are several other advantages of outsourcing search engine optimisation as a part of Indian SEO services. These reasons should have given you a clear idea about the different benefits that you can enjoy by considering to outsource your SEO needs to this country.

What are the Key Functions of an SEO Company

In this digital era, all organizations are adopting innovative measures to reach out directly to potential customers. Nowadays, an increasing number of individuals are getting addicted to social media sites. No doubt, the internet is an integral part of our day to day lives. Consumers are preferring to get information online regarding products and services. With the booming of e-commerce sites, SEO and digital marketing have a bright future in India. The services of Indian SEO companies are opening the doors for small businesses to usher in the global scenario.

Functions of an SEO Company

There are times when marketers tend to have headaches if their sites are not getting the desired rankings. The importance of an SEO company arises from this point. SEO firms are keeping pace with the constantly changing Google’s algorithm. The key functions of an SEO company are discussed as follows:

Keyword

Keyword research:

All successful SEO campaigns begin with keyword research. It is this keyword research, which is helping organizations to identify the topics and themes that are in line with their target markets. SEO firms are assisting organizations to pick out the words and phrases that are not very competitive and thereby, enhancing the rankings of companies in the search engines.

On-page optimization:

SEO companies are simplifying the content that is posted on the digital channels. It is done so that Google understands the content. Moreover, placing keywords in strategic locations is also considered. The expert SEO companies are capable of delivering high-quality on-page optimization services within a short span of time. With the emergence of semantic search, Google is capable of evaluating the topic of the content just by looking at the entire context of the webpage.

Technical optimization:

This aspect of SEO lays stress on the site structure. Technical optimization will allow Google to crawl and index the contents that are posted on the site of an organization. It is the site speed, which is a key component of technical optimization. Organizations should check the speed of their sites through special Google tools on a regular basis.

Link building:

According to research, it is the inbound links that are crucial for higher rankings. Most organizations are unwilling to spend their time on the link building process as it is difficult and time-consuming. The Indian SEO companies are assisting small and medium-sized firms in this regard. This is also enabling employees of a company to focus more on the core functions.

Link Building

Internal linking:

Though it is often overlooked, internal linking can be of great help in boosting an organization’s rankings. Professional SEO companies build internal linking so that Google and other users can navigate an organization’s site with ease. Apart from this, internal linking spreads link equity among different webpages of an organization.

The importance of SEO and digital marketing is very likely to grow further in the forthcoming days. The expert SEO companies are delivering streamlined solutions while adhering to quality standards. Opt for reliable SEO companies if you are thinking about accelerating your business.